Royalstar

荣事达

Royalstar is a well-known Chinese home appliance brand, primarily focusing on washing machines and refrigerators. Additionally, it encompasses diversified products such as small appliances, solar water heaters, air-source heat pump water heaters, kitchen and bathroom appliances, electric vehicles, smartphones, and more. “Royalstar” holds the titles of “China Famous Brand” and “China Well-known Trademark.” In 2006, according to an authoritative evaluation by the China Brand Research Institute, the brand value of “Royalstar” exceeded 2.6 billion RMB, ranking 54th in China’s most valuable well-known trademark list and positioning itself at the forefront of China’s white goods industry. Over the past two decades of market turmoil amid China’s reform and opening-up, “Royalstar” has become an embodiment of a better life for a generation of Chinese people.

Hefei Royalstar Panasonic Co., Ltd. is the custodian of the “Royalstar” brand and also holds the brand usage rights for refrigerators, washing machines, and microwaves. In March 2014, the establishment of “Royalstar Brand Crown Home” aimed to create a comprehensive shopping platform integrating kitchen, bathroom, home decoration, and electrical appliances.

“Royalstar” embodies noble, splendid, and valuable ideals, reflecting the brand’s commitment to serving the public’s life, embracing fashion trends, pursuing a quality lifestyle, and achieving corporate value goals. Leveraging its capital strength and comprehensive advantages, Royalstar actively engages in various collaborations. Collaborations with both Chinese and international brands like Haier, Amos, Walt Disney, Singapore Innovations, and iFlytek have propelled the company’s resurgence.

By leveraging product resources, channel ports, and integrating development, Royalstar has formulated a “four-in-one” group strategy: “personalized products, clustered marketing, service-oriented products, and ecological competition.” In 2015, Royalstar Group completed its transformation from a traditional enterprise to an internet-based enterprise. Keeping pace with the trends of the times, embracing the tide of industrial internet, integrating internal and external resources, deepening “supply-side” reforms, and venturing into the Internet of Things (IoT) domain, Royalstar aims to expand its influence further.

Best-selling Products from the Royalstar Brand：