Hongxin
红心
Shanghai Hongxin Appliances Co., Ltd. (formerly known as Shanghai Iron Factory) is one of the primary development and manufacturing bases for household appliances in Shanghai, centered around the “Hongxin” brand. “Hongxin” has established multiple product series extending from the brand of electric irons and rice cookers to include industrial ironing equipment, various small household appliances, and kitchenware. Over nearly half a century of development, it has emerged as one of China’s major specialized small household appliance development and manufacturing enterprises. In 1997, Shanghai Hongxin Appliances Co., Ltd., recognized as a “Shanghai High-tech Enterprise,” completed the transformation from a state-owned enterprise to a privately-owned one.
Since the 1980s, “Hongxin” has adopted a development strategy based on “high technology, high quality, and high taste.” It focused on optimizing product structures, relying on technological innovation as the driving force, and leveraging brand expansion. The company’s main manufacturing technology, equipment, molds, and testing instruments have aimed at and continuously introduced and updated to meet international advanced levels. This led to the establishment of a modern-scale development and manufacturing base for electric irons and rice cookers. It has taken the lead in constructing a large-scale industrial structure in China, centered around “Hongxin electric irons” and “Hongxin rice cookers.”
“Hongxin” electric irons have long been a leader in China’s iron industry, promoting technological advancements in the domestic iron manufacturing industry and catching up with international standards. For a considerable period in the mid-1990s, “Hongxin” maintained the reputation of “half of the industry being occupied by Hongxin.” In 1996, building on internationally advanced manufacturing technology, “Hongxin” embarked on high-level development of rice cooker products, quickly gaining popularity nationwide. By 1997, it had secured the third position in China and the first position in Shanghai, steadily rising to the second in China and the first in Shanghai by 1998. Leveraging its advantages in electric heating technology, the company employed a combined approach of “introduction and development” and “collaboration with research institutes and independent R&D” to continuously extend and develop technologically characteristic products. Following the success of their leading products like electric irons and rice cookers, the company introduced distinctive new branded products such as electric kettles, fans, hairdryers, electric hot pots, induction cookers, water dispensers, soy milk makers, juicers, ice crushers, and coffee pots, among others. The company’s marketing network spans across China, comprising nearly a hundred after-sales service outlets in the Central Plains region, along with over 1000 direct and indirect sales outlets, which have become an integral part of the intangible assets of the “Hongxin” brand. The “Hongxin” series of products have been exported to over 70 countries and regions, and the “Hongxin” enterprise and products, centered around the brand and characterized by high technology, are increasingly favored by multiple internationally renowned brands.
As early as 1996, the “Hongxin” company obtained ISO9001 quality system certification, being one of the earliest enterprises in the same industry to implement the “ISO9001 quality system certification” and passing annual reviews consistently. In recent years, the company’s products have successively obtained 3C certification, with some products also receiving marks such as GS, CE, UL, and UK. The enterprise has received multiple awards such as the “Shanghai Quality Management Award.” The “Hongxin” brand electric iron was granted the “National Exemption Inspection Product” qualification by the State Administration of Quality Supervision, Inspection and Quarantine (2004-2007), and both the “Hongxin” brand electric iron and rice cooker were recommended as “Shanghai Famous Brand Products” (1995-2004). The “Hongxin” brand electric iron was repeatedly recognized by the Shanghai Municipal Bureau of Industry and Commerce as the “Shanghai Famous Trademark” for several years (1997-2006).
Best-selling Products from the Hongxin Brand：
