DE&E
德意厨电
De&E Appliances embarked on its journey of innovation and entrepreneurship in November 1992, led by Gao Dekang. After 20 years of development, it now boasts a vast marketing network with a headquarters, 55 sales companies, and over 6,000 sales terminals. Its products are popular in China and have become the trusted choice for countless households. Additionally, due to its product quality, it has been exporting to dozens of countries and regions, including the Americas, Europe, the Middle East, and Southeast Asia for several years.
In 1998, the company introduced China’s first embedded gas stove, completely transforming the previously dull kitchen environment with its transparent texture and deep obsidian black, winning over a wide range of consumers.
In 2002, De&E created China’s first near-suction range hood, recognized by the industry as a pioneer in China’s near-suction range hood, completely changing the layout and cooking methods of Chinese kitchens and becoming an object of imitation by competitors.
In 2013, the company introduced the world’s first all-DC variable frequency range hood, applying all-DC variable frequency technology to the core control system of range hoods, automatically detecting changes in public smoke duct pressure.
In 2014, the construction of the De&E Appliance new factory project officially broke ground. The total investment in the project is 700 million RMB, covering an area of 78,000 square meters, with a planned total construction area of nearly 180,000 square meters. The first phase of the project is expected to be completed in 2016 and will include production and living facilities, including office buildings, production workshops, logistics warehouses, and employee dormitories. Once completed, the new factory will become one of China’s largest high-end kitchen appliance production bases, with an annual production capacity of over 2 million units and a production value of over 3 billion RMB.
Over the years, Hangzhou De&E Smart Home Co., Ltd. has been committed to creating a high-quality life. As the new middle class continues to rise, their quantity and the social value they create have made them the backbone of urban development. Unlike in the past, the new middle class has its unique aspirations and pursuits in life, which happen to align with De&E Appliances’ core philosophy.
De&E is recognized as one of China’s top ten brands with the most cultural value, a renowned trademark in Zhejiang Province, holder of product quality exemption certificates, one of China’s top 100 light industry enterprises, one of China’s top 100 home industry enterprises, an AAA-level enterprise for credit rating, a leading enterprise in China’s new media marketing for kitchen appliances, a preferred supplier for the top 500 real estate developers in China, one of the top ten honest brands on the internet, one of the top 500 Zhejiang merchants nationwide, a famous brand in China, one of China’s top ten brands with the most cultural value, winner of the iF China Design Award, annual most successful design award recipient, China’s most influential kitchen appliance company of the year, China’s famous brand product, advanced unit in China’s corporate culture construction, one of China’s top ten home industry brands, an outstanding private technology enterprise in China, one of the top ten competitive national brands, one of the top ten satisfying brands for users in the China sterilizer market, one of the top ten kitchen and bathroom appliance companies, a recommended product for industrialization in China’s real estate development, one of China’s top ten enterprise culture brands, and recipient of the best product design award.
Best-selling Products from the DE&E Brand：
