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前锋 Facing a market full of opportunities and challenges, CHIFFO Group has formulated the “Eleventh Five-Year Plan” as the enterprise’s growth strategy, combining its own reality

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CHIFFO

前锋

CHIFFO前锋

“CHIFFO” is the abbreviation for Chengdu CHIFFO Electronic Appliance Group Co., Ltd.

Chengdu CHIFFO Electronic Appliance Group Co., Ltd., originally established in 1958 as China’s first radio measurement instrument factory, “State-Owned CHIFFO Radio Instrument Factory” (Electronics Industry Department Factory No. 766), was the largest electronic instrument research and production factory built in China during the “First Five-Year Plan” period.

CHIFFO Group’s member enterprises include: CHIFFO Electronics Co., Ltd., CHIFFO Machinery and Electrical Appliances Co., Ltd., CHIFFO Electronic Instrument Factory, CHIFFO Electronic Application Products Division, CHIFFO HVAC Equipment Co., Ltd., CHIFFO Industrial and Trade Co., Ltd., CHIFFO Heat Exchanger Co., Ltd., CHIFFO Cabinets Co., Ltd., CHIFFO Industrial Co., Ltd., Sino-Australian Joint Venture Haote Volume Water Heater (Chengdu) Co., Ltd., and Agilent CHIFFO Electronic Technology (Chengdu) Co., Ltd.

The fifty-year development of CHIFFO Company can be divided into four stages: The first stage, from the establishment to 1980, was during the planned economy period, focusing on the development and production of military electronic instruments, successively researching and producing 16 series and nearly 200 varieties of electronic instruments, supporting the construction and development of China’s broadcasting, communication, aerospace, and national defense modernization; The second stage, from 1981 to 1992, focused on home gas appliances with water heaters as the main product, successfully transitioning from military to civilian use; The third stage, from 1993 to 2000, involved shareholding reform, establishing Chengdu CHIFFO Electronics Co., Ltd., and listing on the Shanghai Stock Exchange in 1996, creating a better capital environment and development space for the enterprise. To further develop the group company, according to the requirements of Chengdu’s shareholding reform leadership team and the actual situation of the enterprise, CHIFFO Group was established in 1995; The fourth stage, from 2000 to the present, involved ownership reform according to China’s national industrial structure adjustment and macroeconomic development requirements, transforming the original state-owned enterprise into a shareholding company, and relocating to the western district of Chengdu High-Tech Industrial Development Zone on April 18, 2003, building a higher platform for faster enterprise development.

Since the reform and opening up, adhering to advanced military technology and rigorous military management, CHIFFO has ventured into the field of gas appliance production, with “CHIFFO” becoming a famous gas appliance brand and the “CHIFFO” trademark becoming a “Famous Trademark of Sichuan Province.” With the development of the market economy, the need for enterprises to have a better image and brand effect, CHIFFO has made effective efforts in this regard, insisting on quality and brand creation, following a quality and efficiency development path, continuously improving product innovation ability, forming a core competitiveness with CHIFFO characteristics, creating a CHIFFO image with first-class technology design and manufacturing, and winning multiple awards, including the Excellent New Product (Golden Dragon Award) certificate, the 1994 China Household Favorite Brand title, the Silver Award at the First National Light Industry Expo (Ministry of Light Industry), the Gold Award at the First China International Electronic Trade Expo, the Gold Award at the Second National Gas Appliance Equipment Evaluation and Sales Exhibition, the CHIFFO Water Heater being recognized as the 1997 China Hardware Products Association Recommended Brand, and winning the Silver Award at the “Fortieth Anniversary of China Women and Children’s Products” Expo (national level), the 1996 National Quality Management Association awarding the company the “National Quality and Efficiency Advanced Enterprise” title, the 1997 and 2000 Sichuan Provincial People’s Government awarding the CHIFFO Water Heater the “Sichuan Province Famous Brand Product” title, the 1997 “China’s Top 100 Daily Necessities Manufacturing Enterprises” title, being rated as “Chengdu’s Top Ten Marketing Enterprises” for three consecutive years in 1998, 1999, and 2000, and in 2000, the National Quality Supervision Bureau awarding CHIFFO Company the “Quality and Efficiency Enterprise” title in the gas water heater industry. CHIFFO Group is one of China’s largest electronic instrument production bases and one of the largest manufacturers of the three major types of water heaters (instant, storage, dual-function) in China. “CHIFFO” is the only water heater brand in western China to have won the “China Famous Brand” title twice (2002, 2005). In 2007, CHIFFO stoves won the “China Famous Brand” title, and the “CHIFFO” trademark was recognized as a “China Well-Known Trademark.” The group has fully passed the ISO9001 international quality system certification and ISO14000 environmental management system certification, has import and export business rights, and is a high-tech enterprise in Chengdu and a key advantageous enterprise at the provincial and municipal levels.

Fifty years of trials and tribulations have forged CHIFFO’s brilliance. In the establishment, construction, and development of the enterprise, central leaders and superiors have given great care and support to CHIFFO. In 1984, Minister of Electronics Jiang Zemin inspected our company; Ministers Wang Zhen and Qian Min of the Fourth Machinery Department also inspected the company’s work. In September 1996, Hu Jintao, a member of the Standing Committee of the Political Bureau of the CPC Central Committee and Secretary of the Secretariat, accompanied by provincial and municipal leaders, inspected CHIFFO. In September 1997, Fei Xiaotong, Vice Chairman of the Standing Committee of the National People’s Congress, came to the company to inspect the implementation of the “Science and Technology Progress Law.” In March 1998, Major General Wang Tongye, Deputy Director of the National Defense Science, Technology and Industry Commission, and leaders from the National Defense Science, Technology and Industry Commission, the Ministry of Electronics, and the Provincial National Defense Office inspected the military electronic instrument research and production situation at the company. Leaders of the General Equipment Department of the People’s Liberation Army have visited CHIFFO Company many times and highly appraised the company. In May 1998, Mayor Wang Rongxuan and his party inspected the company’s work. In January 2002, Governor Zhang Zhongwei and his party inspected and guided the company’s work. In May 2005, Zhang Xuezhong, Secretary of the Provincial Party Committee, and Governor Zhang Zhongwei led all delegates attending the Provincial Party Committee’s Industrial Work Conference to visit and inspect CHIFFO’s high-tech industrial park, highly appraising the work and achievements made by CHIFFO in development, reform, and relocation. On February 15, 2007, Du Qinglin, the new Secretary of the Provincial Party Committee, visited CHIFFO Company to visit and comfort CHIFFO workers. All of this undoubtedly provided strong spiritual support for CHIFFO people, inspiring them to continuously innovate and advance. In October 2008, CHIFFO celebrated its fiftieth anniversary. Fifty years of trials and tribulations have forged CHIFFO’s immortal brilliance, and the new canvas of the future is waiting for CHIFFO people to add more vivid colors!

Fifty years of tree growth has created a lush forest. Through the joint efforts of several generations of CHIFFO people, CHIFFO has developed into a group enterprise involved in electronic measurement instruments, communication testing equipment, tax control cash registers and tax control devices, computer and software development, digital audio-visual equipment, home energy intelligent management systems, kitchen and bathroom products represented by gas and electric water heaters, stoves, range hoods, disinfection cabinets, commercial fuel and gas boilers, HVAC equipment, cabinets, and also involved in real estate development, commercial trade, building decoration, landscaping, and other fields, with first-class domestic development capabilities, and the domestic market share of main products has been among the top for many years, enjoying a high reputation among users.

Facing a market full of opportunities and challenges, CHIFFO Group has formulated the “Eleventh Five-Year Plan” as the enterprise’s growth strategy, combining its own reality. Our business strategy is “facing the domestic and international markets, creating Chinese famous brands, striving for world-class, focusing on both commodity and capital markets, and promoting the comprehensive development of the enterprise.” CHIFFO Group is actively promoting rapid expansion of enterprise scale with unprecedented vitality and scientific spirit, seizing the opportunity of the western development, and promoting the fast and steady development of the enterprise. “CHIFFO” – a brand created by the Chinese people, is keeping pace with the times, shining day by day, and rising in western China.

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