Casarte

卡萨帝

Casarte is a high-end home appliance brand under Haier, established in 2006. Under the core brand design language of “drawing inspiration from exquisite life and creating eternal artistic quality,” Casarte adheres to the spirit of “never compromising for perfection,” making each product an interpretation of the trend towards the art of home appliance life, creating an exclusive high-end lifestyle for global users.

In June 2023, Casarte initiated a comprehensive brand upgrade, launching a new brand system themed “Exquisite Intelligent Life, Extraordinary for Love.” In 2023, Casarte re-entered the “China’s 500 Most Valuable Brands” list with a brand value of 71.165 billion, making it to the first batch of the “Top 100 Most Valuable High-end Brands of 2023” and receiving the “Benchmark Leading Brand” award.

The name Casarte, inspired by Italian, combines “La casa” meaning “home” and “arte” meaning “art,” signifying “the art of home.”

Casarte has 14 design centers and 28 cooperative R&D institutions globally (including MIT), led by a team of over 300 designers from various countries (China, Italy, the UK, Germany, France, the USA, Japan, etc.). It integrates global design and innovation, primarily using “eternal materials” like stainless steel and glass, and has won top global industrial design awards like the “IF Design Award,” “Red Dot Award,” and “Plus X Award.”

Casarte’s product range includes refrigerators, wine cabinets, air conditioners, washing machines, water heaters, kitchen appliances (range hoods, stoves, disinfection cabinets, ovens, steamers, microwaves, dishwashers, etc.), small home appliances (coffee machines, toasters, juicers, blenders, orange juicers, cup warmers, electric kettles, etc.), TVs, and integrated cabinets, encompassing 9 major categories, 39 series, and over 380 models.

Casarte’s new brand value system encompasses original precision technology, spatial intelligence aesthetics, and high-end intelligent lifestyle.

Based on this new brand value system, Casarte proposes the high-end lifestyle concept of “Exquisite Intelligent Life, Extraordinary for Love,” introducing six intelligent lifestyle solutions.

The wardrobe care cabinet, integrated wash-dry-care machine, and wash-dry combination form Casarte’s luxury care intelligent solution, providing a complete solution for washing, caring, storing, matching, and shopping.

Refrigerators, kitchen appliances, smart screens, and freezers make up Casarte’s fresh food cooking intelligent solution, meeting users’ personalized and diverse dietary needs.

Advanced technologies like pre-filtration, crystal tanks, hybrid, water purifiers, and air energy are utilized in Casarte’s comfortable water skin care intelligent solution.

Home machines, integrated air machines, dual-tower soft wind air conditioners, and fresh air systems drive Casarte’s active oxygen air intelligent solution.

Complemented by ice bars, TVs, air conditioners, and smart sound systems, Casarte’s enjoyable audio-visual intelligent solution offers various entertainment options.

Additionally, dishwashers, vacuum cleaners, and waste disposers create Casarte’s balanced clean space intelligent solution.

Best-selling Products from the Casarte Brand：