PEAK
匹克
Established in 1989, Peak is a renowned international sports brand primarily engaged in the design, development, manufacturing, distribution, and promotion of sporting goods. Its product range includes sports shoes, apparel, accessories, and sports equipment. With a mature brand operation system integrating production and sales, the company is committed to extending its sports product line and industry chain.
Peak Group is a company founded in 1989 with the mission of “Creating an international brand, building a century-old enterprise.” It specializes in designing, developing, manufacturing, distributing, and promoting sports products under the “PEAK” brand, including sports shoes, apparel, and accessories. The company has a history of over thirty years.
In 2005, Peak accelerated its “brand internationalization” strategy by sponsoring top-tier international events such as the European Basketball All-Star Game and the Stanković Continental Cup. It collaborated with NBA teams such as the Houston Rockets, Miami Heat, and San Antonio Spurs, and partnered with international sports organizations like FIBA, NBA, and WTA. Peak signed over 20 NBA stars including Dwight Howard and Tony Parker, along with 21 tennis stars including Sloane Stephens. It supported national teams and Olympic committees from more than 10 countries, becoming one of the international sports brands in China with abundant international resources.
As of the end of 2018, Peak had over 5,000 retail stores in China and had established a mature brand operation system integrating production and sales. Its export business covers five continents including Europe, America, Asia, Africa, and Oceania, with more than 1,500 sales outlets. Additionally, Peak established four international design and research centers in Beijing, Xiamen, Quanzhou (China), and Los Angeles (USA). In April 2019, the Peak Global New Materials Innovation Center settled in Xi’an, marking Peak as a sports brand with a global new materials research team. The establishment of Peak’s subsidiary in the USA and the opening of flagship stores marked a significant step in Peak’s international market expansion. From China to the world, from “product export” to “brand export,” Peak has achieved remarkable results and gained a foothold in the fiercely competitive international market. In recent years, Peak’s overseas sales revenue has accounted for over 20% of its total sales, making it one of the Chinese sports brands with a high percentage of international market sales.
In 2012, Peak set the “300” target: registering the Peak trademark in 100 countries, selling Peak products in 100 countries and regions, and achieving overseas sales revenue of 10 billion RMB within ten years. Guided by the “protecting the inside while promoting the outside” strategy, Peak’s dream of “global sailing” is steadily advancing, with impressive sales records in both domestic and international markets.
Adhering to the spirit of “Unity, Realism, Effectiveness, and Brand Creation,” Peak will continue to focus on basketball and running while expanding into areas such as tennis, football, volleyball, and cycling. The company aims to extend its product line and industry chain, continuously improving the sports industry ecosystem, and transitioning from a singular sports goods company to a comprehensive sports industry group.
Best-selling Products from the PEAK Brand：
