YOKEN

怡亲

Yoken is a well-known pet food brand that was born in 2012. Its English brand name “YOKEN” is composed of the initial letters of the English words youth (young), Knowledge (knowledge), Empathy (empathy), and Nice (pleasant), advocating the scientific method of raising pets.

The brand story originated from a group of pet lovers and senior pet nutritionists. They created the Yoken brand, hoping to give pet lovers and pets more respect and care, allowing them to enjoy more comfort and pleasure, and making pet lovers and pets closer, more comfortable, and with more companionship. The metal heart-shaped neck tag + red lanyard is the unique symbol of the Yoken brand. Among them, ingenuity represents the tireless pursuit of product excellence; love means hoping that every pet’s life receives warmth and respect; peace of mind indicates that advanced technology makes pet raising more reassuring.

The brand mission of Yoken is to respect and care for every pet, provide product solutions for pets, and allow more pets to enjoy a healthy life. Its products cover pet habitat supplies, pet food, non-medical feed additives, etc.

The advantages of Yoken are mainly reflected in the following aspects:

Brand personalization and product refinement: Position the brand role as a “caregiver”, like an understanding and enthusiastic older sister, with “family-like” care, dedicated to helping Chinese pet-raising families care for and look after their pets. Not only does it focus on the emotional connection of the brand, but also covers products in various fields such as supplies, food, and care. Through its own strict screening model, it closely cooperates with excellent raw material suppliers and manufacturers. With the “online + offline” omni-channel sales model and the in-depth operation of e-commerce platforms, it creates a comprehensive and diversified product line of pet care supplies to meet the various needs of pet-raising people.

Keen market insight: Relying on years of user accumulation, it has a keen market and user insight ability, and can accurately connect industry pain points, user needs and products. For example, in response to the pain points of urine pads, after designing and developing the old pet training urine pad and achieving a good reputation, it was completely upgraded. Its whale-suction thickened training urine pad uses imported wood pulp cores and cotton-soft non-woven fabric in raw materials, making the surface material reach the standard of baby urine pads, promoting urine absorption and giving pets a skin-friendly and soft feeling; in terms of technology, it adopts a seven-layer pyramid funnel core structure, achieving rapid water absorption on the upper layer, expansion and water locking in the middle layer, rapid wrapping on the lower layer, and tear-resistant and leak-proof on the bottom layer, preventing urine back seepage and leakage and keeping the air fresh; in terms of packaging design, a younger design is carried out to reflect the brand concept of “caregiver” and deepen consumers’ image perception of the brand.

Product innovation: Attaches importance to innovation and research and development. For example, the launched Yoken sodium-based ore cat litter has excellent absorption performance and deodorization function, which can ensure the comfort and hygiene level of cats during use. In 2022, a younger marketing strategy was implemented, upgrading the brand image design and positioning, and launching the Yoken 6in1 bio-enzyme deodorizing mixed cat litter. This cat litter adds tea polyphenols to reduce odors, contains yucca extract to inhibit ammonia production from feces, persimmon extract to neutralize odors, and bio-complex enzymes to decompose odor substances from the source; it has been tested and certified by authoritative institutions to be free of formaldehyde, and cats can use it with confidence; it also has the characteristics of 3-second clumping, finer particle size, and comfortable foot feel. The added baking soda and deodorizing red and blue particles help maintain the dryness of the cat litter, reduce dust production, and care for the health of the pet’s respiratory and urinary systems.

Good reputation and market position: After more than ten years of development, key products such as “Pet Training Urine Pads” and “Green Tea Flavor Tofu Cat Litter” have won the favor of a wide range of pet owners with excellent quality and affordable prices, becoming well-known best-selling products in pet-raising families and establishing a good reputation and market position for the brand. It has won many industry awards such as “2020 PaiDu Award Annual Pet Owner Favorite Cat Litter Brand”, “2021 China (Shenzhen) International Pet Products Exhibition Annual Dark Horse Brand”, and “2021 Tmall Golden Makeup Festival Annual Cat Litter Brand”.

Best-selling Products from the YOKEN Brand：