Uahpet

有哈

“Uahpet” is an emerging brand of pet products and services. Founded in 2019 and headquartered in Shenzhen, it advocates “Raising pets with scientists” and conveys the concept of “Harmonious interconnection between humans and pets”, and is committed to building a product and service platform for pet raising in all scenarios.

The advantages of Uahpet are mainly reflected in the following aspects:

Scientific research and development: A research and development science center has been established, whose members include industry experts such as PhDs in biology, animal behavior trainers, animal nutritionists, and animal doctors. They have rich experience in scientific research transformation in fields such as genetic science, biological genetic algorithms, and animal behavior science. Products are developed based on animal behavior data and animal genetic data, fully respecting the nature of animals, and driving category innovation with technology.

Innovative products: More than 10 innovative products have been launched and it possesses dozens of core patents, achieving good market performance and industry acclaim. For example, the “Intelligent Vacuum Grain Storage Bucket” won the 2020 New Domestic Product Annual Innovation Product and the 2021 PFA Annual Product Design Award; the “Intelligent Deodorizer for Cat Litter Box” won the 2021 Tmall Golden Makeup Award; the “Pet Handheld Hair Dryer” and “Delicious Worms” respectively won the top 1 sales in the Tmall pet hair dryer category and the top 1 sales of pet intelligent toys during the “Double 11” period. Its products include intelligent vacuum grain storage buckets, intelligent deodorizers for cat litter boxes, delicious worms, pet handheld hair dryers, intelligent pet water dispensers, etc.

Team strength: The founder, Lu Shengbo, holds a Master of Business Administration degree from Peking University HSBC Business School. He used to be the co-founder and vice president of Storm TV and the regional marketing director of Skyworth TV; the co-founder, Geng Qiang, is the winner of the international Red Dot Design Gold Award and used to be the chief design officer of Storm TV. The combination of the original Storm TV core team and pet industry experts gives the team obvious advantages in product research and development, supply chain, and marketing.

Market potential: The Chinese pet market is still in its early stage with low market concentration and has a large space for development. Although the pet industry is highly competitive, under the general trend that the new generation of pet owners treat pets as family members and the demand for pet raising is more refined and intelligent, it is possible for influential intelligent product brands to emerge in this field.

Unique concept: Different from many brands that only focus on people’s demand for “laziness”, Uahpet focuses on the needs of pet owners and, first and foremost, considers the feelings of animals more, and deeply explores the needs related to pet life and growth.

Full-scenario services: Products are now available on mainstream e-commerce platforms such as Tmall, JD.com, and Xiaomi Youpin. The self-media IP “Uahpet Pet Research Institute” has been established, and related video content such as scientific pet raising and interpretation of animal behaviors has been released; it insists on providing users with free online services such as pet doctors and answers from behaviorists, infiltrating the concept of “scientific pet raising” into products and services in all scenarios, and bringing users an overall solution for “scientific pet raising”. Currently, its cumulative number of subscribers across the entire network has reached over 200,000.

Brand reputation: It prefers to choose a bottom-up approach to build brand reputation and enhance brand influence by establishing trust relationships with pet owners.

The future development plan of Uahpet mainly involves expanding the number of product SKUs, completing product function upgrades, and accelerating product exports.