FUKUMARU

福丸

Fukumaru is a brand under Zhejiang Fukumaru Pet Technology Co., Ltd., established in 2017. The brand name originates from the story of a stray cat “Fukumaru” and an old lady: After being rescued by the grandma, Fukumaru spent nearly 10 years together with her until the end of its life. This story reflects the warm companionship between humans and pets and has become the meaning of the birth of the Fukumaru brand. Its brand concept advocates the mutual companionship between humans and pets, pursues a natural and comfortable way of raising pets, and achieves an ideal state of harmonious coexistence among humans, pets and nature.

The advantages of Fukumaru are mainly reflected in the following aspects:

Industry pioneer: It was the first to develop apple wood mixed cat litter, setting a precedent in the industry. It selects apple wood over 10 years old from orchards in Shandong. The aged wood has well-developed internal pores, which can not only reduce dust and protect the respiratory tracts of humans and pets, but also the natural porous structure of the plant material can inhibit bacteria, prevent moisture and effectively adsorb odors. Additionally, deodorizing factors are added to decompose odors. The product was loved by users after its launch.

Continuous innovation: It collaborated with Givaudan, a Swedish perfume company with a century-old history, to jointly develop white tea-scented mixed cat litter, adopting the microcapsule “release fragrance upon contact with water” technology, which can ensure a lasting fresh fragrance in the home. It also launched a variety of cat litter products such as plant-based mixed sand, bentonite mixed cat litter, and polymer mixed cat litter.

Own factory: Since 2017, it has started to layout the construction of its own factory. The factory covers an area of 16,000 square meters and is equipped with fully automated production equipment, with a monthly production capacity of over 3,000 tons. The entire process from feeding to packaging the finished products is fully automated. The efficient production efficiency guarantees the smooth operation of the supply chain.

Quality control: It adheres to the production concept of “quality first” and strictly implements standardized production. It conducts real-time quality inspection during the production process. Before the products leave the factory, they undergo 3 quality inspections and sample retention and spot checks for each batch. Every half a year, an independent third-party institution is invited for inspection to ensure that the products meet high standards of safety and quality requirements.

Attention to demand: The product research and development of Fukumaru focuses on user needs. For example, considering the needs of people with automatic cat litter boxes, it developed mineral sand with good antibacterial and dust control; in response to the high incidence of urinary system diseases in cats, it developed cat litter that pays more attention to the health detection of cat urine.

Diverse products: Entering the market from basic tofu cat litter, it expanded the auxiliary product line and developed products such as pet cleaning, cat scratch boards, cat climbing frames, wall-mounted cat climbing frames and daily travel series, meeting the diverse consumption needs of consumers. It also laid out the overseas market earlier and its products are sold well in many countries and regions.

Thoughtful design: Its product design combines home design aesthetics. For example, the wall-mounted cat climbing frame selects high-quality solid wood and provides users with free professional design. The layout of the climbing frame is adjusted according to different home environments, which is in line with the logic of cats’ running and jumping, making cats play more comfortably and safely, and at the same time bringing a natural and fresh design to the family space.