Cocoyo

可悠

COCOYO is a brand of pet series products under Wuhu UPAI Care Products Technology Co., Ltd. This brand originated in Wuhu City.

COCOYO means “here, here” in Japanese, implying a close contact relationship between humans and pets. It has launched series of products such as basic type and economy pack in the Chinese market, and its product sales have remained at the forefront of the industry.

The advantages of Cocoyo mainly lie in the following aspects:

Technical strength: UPAI Technology provides strong support for it, with multiple advanced production lines in China and more than 100 emerging technologies and invention patents. For example, in terms of urine pads, there are patent technologies such as “A Preparation Method of Antibacterial Pet Urine Pad Core”, “A Double-Layer Adsorption Urine Pad and Its Manufacturing Equipment” and “3D Conical Funnel Punching Membrane”.

Rich R & D experience: It has been deeply cultivating in the pet urine pad segment for 15 years and has in-depth understanding and rich experience in product R & D.

Stable raw material supply: It has reached in-depth strategic cooperation with top material factories, ensuring the quality and performance of the products. The core production technology and raw materials of its pet urine pads have a good endorsement. For example, the “3D water locking layer” composed of double Sumitomo polymer from Japan and American fluff pulp is used as the water absorption core.

Rich product line: The share of online sales has expanded rapidly. It not only occupies a large market on platforms such as Tmall and JD.com in China, but also is exported overseas. The sales on platforms such as Amazon in the United States and Rakuten in Japan are also considerable. There are as many as 10 types of pet urine pads for sale in its official flagship stores on Tmall and JD.com.

Focus on user needs: In-depth research and experiments have been carried out on issues such as water absorption, deodorization performance, dryness and fixed-point toilet of pet urine pads. Based on the accumulated experience in solving the pain points of urine pad demand in domestic and foreign pet markets, a four-in-one urine pad process with absorption, deodorization, dryness and induction capabilities has been created, which can better match the needs of pets of different ages and body types. For example, its Spring Cherry Blossom Training Urine Pad has a rhombic embossed design on the surface to accelerate the diversion and absorption of urine and reduce side leakage. The built-in pet induction factor helps young pets develop the habit of fixed-point excretion.

Brand influence: After entering the Chinese market in 2019, it has achieved remarkable results through content e-commerce. With a single product of Spring Cherry Blossom Pet Training Urine Pad, it has occupied the top 1 of the pet urine pad list for two consecutive years and won the “2022 Douyin Annual Pet Products Brand”. In April 2023, COCOYO has a Chinese name “Yangzhua” and plans to upgrade the brand image. At the Asia Pet Expo in August, several new products were released, including the upgraded version of Spring Cherry Blossom Urine Pad, Summer Ocean Urine Pad, new pet wipes, and Peach Gas Pet Diapers.

Overall, Cocoyo, with its advantages in technology, products and market, has certain competitiveness and influence in the field of pet products and can provide consumers with diverse high-quality pet products.

Best-selling Products from the Cocoyo Brand：