CATLINK

猫乐

CATLINK is an internationally leading brand of intelligent pet products founded in Shanghai, China in 2017. Its brand concept is to perceive pet health through technology and is committed to creating a “human-object-pet” interconnected pet health data monitoring system for global pet lovers. By providing innovative and caring intelligent products and services related to pet raising, it gives people and pets a life connection that transcends space and distance, allowing people and pets to stay healthy and together for a longer time.

The advantages of CATLINK include:

Innovative products: In 2019, it launched the world’s first smart cat litter box that can be connected to a mobile app, with functions such as multi-cat recognition and health monitoring. The product is priced at several hundred US dollars, and the cumulative global sales exceed 300,000 units. For example, its smart cat litter box adopts artificial intelligence technology and has multiple functions such as voice control, remote control, and monitoring of cat litter余量. It can better meet the needs of pet owners. On June 10, 2022, it launched an online pet consultation service, becoming the world’s first brand to complete the intelligent service closed loop for healthy pet raising.

Large investment in product research and development: In 2023, the research and development expense accounted for 50% of the annual revenue. It focuses on the universality and stability of products to reduce the possibility of returns in overseas markets.

Excellent market performance: Its products are sold well in 42 countries and regions, directly supplied to more than 2,000 offline pet hospitals and senior cat houses. The global cumulative registered users of the app exceed 300,000, providing services more than 300 million times, and accumulating over 100 real cases of saving cats. In 2021, it achieved the first market share in Japan, South Korea, Thailand and Vietnam, and ranked first in the cat litter box category on Amazon US, with overseas revenue exceeding 100 million yuan. In 2023, it launched several smart products on Amazon US and achieved a 150% annual revenue growth.

Brand influence: It has won many awards, such as the “Great Wall Cup” Innovation Award, Shangge Award Global Fashion Technology Innovation Competition, the “Oscar” of E-commerce Golden Wheat Award, Pet New Domestic Products, Pet Fair Annual Award and other awards. The industry’s first AI smart cat litter box “SCOOPER” independently developed by its team has received wide acclaim as soon as it was launched.

Localization strategy: Different distribution methods are adopted in the Southeast Asian market and the European and American markets. On social media, it focuses on presenting the characteristics and advantages of products, showing products through various methods such as pictures, texts and videos, and expanding influence through the sharing and forwarding of KOLs and users. For example, it is promoted in Southeast Asia through cooperation with agents and KOL dissemination; in the European and American markets, special product design adjustments are made according to the usage of local smart cat litter boxes.

The main products of CATLINK are various types of intelligent pet products, such as AI voice smart cat litter boxes. However, different products may have different characteristics and advantages, and the specific usage experience may vary due to individual differences. When purchasing related products, it is recommended to comprehensively consider various factors and choose the most suitable products for yourself and your pets.

Best-selling Products from the CATLINK Brand：