Paradise Umbrella

天堂伞

Established in 1984, Hangzhou Paradise Umbrella Group Co., Ltd. is a well-known umbrella brand in China. It is an umbrella manufacturing enterprise with production facilities for umbrellas, sun umbrellas, raincoats, rain ponchos, umbrella accessories, and equipment. The company’s headquarters is located at 978 Xixi Road, Xihu District, Hangzhou, Zhejiang Province, employing 3,500 people.

Over its 35 years of entrepreneurship, the company has adhered to the philosophy of “innovation and continuous innovation.” It has gone through important development stages such as institutional reform, technological transformation, market integration, industrial layout adjustments, and a second round of entrepreneurship. These phases have led to the formation of a distinctive operational pattern, resulting in the healthy and sustained development of the enterprise. Currently, the company has achieved an annual production capacity of 200 million umbrellas, 150 million sets of umbrella accessories, and 20 million sets of raincoats and rain ponchos.

The company has established research and development institutions such as the Zhejiang Provincial Enterprise Technology Center, a nationally accredited laboratory, and the China Umbrella Research and Development Center. It has established mechanisms for collaboration between industry, academia, and research. The company possesses a highly skilled innovation team and technical leaders, showcasing strong technological innovation capabilities. Its research and development capabilities, ranging from production equipment development, intelligent production design, umbrella fabric processing technology research, product development, to the inheritance of intangible cultural heritage techniques, have reached a leading level.

The company implements performance management to improve operational quality. It emphasizes environmental protection and eco-friendliness, enhancing energy conservation, emissions reduction, and clean production. It consistently promotes satisfying projects to boost the influence of the Paradise brand. Committed to technological innovation and leadership, the company has established a favorable public image. Paradise Umbrella has consistently won the trust of consumers nationwide through excellent branding, innovative products, and honest services.

Paradise Enterprises has carefully cultivated a corporate culture that integrates the essence of traditional Chinese culture, Chinese umbrella culture, and Zhejiang business culture, serving as the driving force behind the creation of the Paradise brand. The company has established its core values, diligently fulfills its responsibilities, strives to increase its social contribution capacity, and promotes industrial development for the nation. It plays a guiding role in the development of China’s umbrella industry and actively contributes to the revival of the national industry.

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