VIRJOY brand history,chinese brand products,VIRJOY brand reviews

唯洁雅

VIRJOY is a high-end household paper brand under Gold Hongye Paper Group Co., Ltd.

The brand advantages are mainly reflected in the following aspects:

Excellent product quality: Committed to meeting the needs of high-end consumers for tissue paper quality. For example, the “black technology” new product, thick cream paper, developed by it, has specially added 1/4 imported cream, with 3 times the milk-soft touch, which can solve the pain point of tissue paper that is “too soft to break and too tough to hurt”.

Environmental protection and sustainability: It has launched the first zero-carbon product in the tissue paper market – VIRJOY Zero-Carbon Paper, which has obtained product carbon neutrality certification and each box can offset 570g of carbon dioxide. It uses green water-based ink printing and fully degradable materials, which is more friendly to nature. This zero-carbon paper has also reached a public welfare cooperation with the Shanghai Overseas Chinese Foundation for Development. For every box of zero-carbon paper sold, 0.1 yuan is donated for green planting on the snowy plateau. VIRJOY Zero-Carbon Paper has won the 2022 TBI Best ESG Brand of the Year, the 2022 TBI Best Environmental Sustainability Product of the Year, and has become the designated paper for the “Second Boao Carbon Neutrality Conference”; in the selection of the 2023 Second International Green Zero-Carbon Festival and 2023 ESG Leadership Summit, it was rated as the 2023 Outstanding Green Quality Manufacturing Award.

High-end brand image: Strengthen the high-end image of the brand through various marketing methods. For example, it appeared at the MAC Color Play Cloud Show in Shanghai and entered 120 MAC store counters across China; it placed outdoor large screens of Shanghai Magnolia and large screens at the entrances of shopping malls, and launched sample-giving activities, etc.

Deep emotional connection: Communicate with consumers with the attitude proposition of “I surrender to your softness”, integrating product characteristics and brand attitude. This proposition not only conveys the soft characteristics of the product, but also expresses an attitude of resolving frictions in life in a flexible way, triggering consumers’ inner resonance and building an emotional connection. For example, on Weibo, the topic collection activity of “#Soft Moments in Life” was initiated to collect user stories and co-create brand content. The related topic has achieved over 30 million reads and over 50,000 discussions.

The VIRJOY brand was founded in 1996. Gold Hongye Paper Group has been deeply engaged in the household paper industry for nearly 30 years, always following the corporate mission of “We not only make paper, but also insist on afforestation”, adhering to the group’s concept of “forest-pulp-paper integration”, and striving to practice the green cycle and develop ecological papermaking.