LIBY brand history,chinese brand products,LIBY brand reviews

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Founded in 1994, as a renowned brand in the field of laundry and cleaning products in China, Liby has become a prominent name. Liby boasts high sales of laundry powder, laundry soap, laundry liquid, dishwashing liquid, stain remover, fabric softener, and other laundry-related products in China. It has earned multiple brand honors and was an early developer of products like natural soap liquid, ginger dishwashing liquid, and easy-to-rinse laundry powder.

Liby is a leading brand in China’s garment care industry, and since its establishment in 1994, its products have been highly praised by consumers. As a leader in the laundry care field, Liby gathers global cutting-edge technology. It owns the “China Light Industry Green Laundry Products” key laboratory and industry academician expert workstation, has been granted 132 invention patents, and is a setter of China’s laundry care industry standards. It has led or participated in the formulation of 28 national and industry standards.

Liby is committed to research and innovation in the field of garment care, consistently adhering to the concept of “Caring for Clothes and Caring for You.” Starting from October 1, 2016, Liby became the first to produce laundry liquid without adding fluorescent whitening agents across its entire product line. It also launched upgraded products that integrate laundry and care, such as natural soap liquid, natural soap powder, and laundry essential oil soap.

Guangzhou Liby Enterprise Group Co., Ltd. (hereinafter referred to as “Liby Technology Group”) is a leading Chinese national daily chemical enterprise. Founded in 1994, its headquarters is located in Guangzhou. Liby Technology Group envisions “World Famous Brand, Century-Old Liby,” embraces the mission of “Health and Happiness for Every Family,” and adheres to the core values of “Integrity, Responsibility, Quality, Truth, and Innovation.”

Entering the era of the digital economy, Liby Technology Group, guided by the “1+2” strategy, is committed to becoming a smart service-oriented enterprise that leads in brands, operates digitally, is innovative, and vibrant:

“1” represents the brand cluster. By deeply engaging consumers, creating a brand matrix, seizing industry trends, deploying category strategies, planning product lines, and building a multi-brand cluster that meets consumers’ all-scenario cleaning, care, and health needs both indoors and outdoors.

“+” represents the middle platform. By building a unified middle platform to efficiently empower various business sectors of the group, further strengthening the construction of data middle platform and business middle platform, and solidifying the core competitiveness of the group.

“2” represents the 2B and 2C platforms. The 2B platform provides one-stop empowering services for brand merchants in the daily chemical industry, helping them achieve digital upgrades and better serve channels and consumers. The 2C platform provides a platform for brands to better connect with and serve consumers.