SnowBeer

雪花啤酒

Huaren SnowBeer (China) Co., Ltd., known as Huaren SnowBeer, was founded in 1993. It is a nationwide professional beer company engaged in the production and distribution of beer, headquartered in Beijing, China. It boasts a high-end brand portfolio consisting of “Chinese Brands + International Brands.” Since 2006, Huaren SnowBeer has consistently held the top position in China’s beer market in terms of total sales volume.

The company has built the Chinese beer brand in three tiers: “Top Heritage,” “Middle Innovation,” and “Bottom Quality.” “Top Heritage” includes beers like “China Flavor Crafted Beer,” the “China Form Facade Series” (featuring Flower Face and Dawn Angle), and “China Soul Lì.” “Middle Innovation” comprises beers such as “China Cool SuperX” and “China Trend Snow Malt Green Beer,” while “Bottom Quality” includes “China Pure Snow Pure Brew.”

The high-end brand matrix of “Chinese Brands + International Brands” consists of four major Chinese brands: “SuperX,” “Snow Malt Green Beer,” “Crafted Beer,” and the “Form Facade Series” (Flower Face and Dawn Angle). It also includes four major international brands: “Heineken,” “Sol Beer,” “Red Seal Beer,” and “Edelweiss White Beer.”

In addition to its main brands, Huaren SnowBeer also offers personalized brands such as “Lì,” “Black Lion Beer” (including Black Lion White Beer, Black Lion Fruit Beer #485 Rose Red, and Black Lion Fruit Beer #703 Cherry), and “Lavabon Dark Beer.” They also produce a carbonated beverage called “Snowflake Little Beer Soda.”

Huaren SnowBeer has always been guided by the mission of “Leading Industry Development, Brewing a Better Life.” They are committed to providing consumers with products and experiences that exceed expectations, creating a thriving home for their employees, adding value for their partners, generating returns for shareholders, promoting green and harmonious development for the environment and society, and fulfilling people’s aspirations for a better life.

In the future, the company will focus on “product upscale, brand diversification, and internationalization” to become a trusted, proud, and industry-leading international brewing enterprise.

SnowBeer Mission: Leading Industry Development, Brewing a Better Life
To become an industry benchmark in technological advancement, product quality, brand shaping, and management innovation, leading industry development. Providing consumers with products and experiences that exceed expectations, creating a thriving home for employees, adding value for partners, generating returns for shareholders, promoting green and harmonious development for the environment and society, and fulfilling people’s aspirations for a better life.

SnowBeer Vision: To become a trusted, proud, and industry-leading international brewing enterprise
Consumer Trust: Trust in the enterprise, trust in the brand, trust in the product
Employee Pride: Pride in the enterprise, pride in the brand, pride in the team
Industry Leadership: Guiding market trends, leading industry standards, practicing social responsibility

International Brewing Enterprise:
Market Internationalization: Establishing a global market network and creating strong product competitiveness worldwide.
Brand Internationalization: Forming global brand influence.
Organizational Internationalization: Aligning management philosophy and organizational models with international standards, forming a talent pool capable of competing in international markets.

SnowBeer Spirit: Every person is extraordinary, every bottle of beer shines
Behind every bottle of SnowBeer, there is a group of dedicated individuals who strive for perfection in their work. Employees achieve accomplishments, teams achieve results, and every bottle of SnowBeer radiates brilliance.

Best-selling Products from the SnowBeer Brand：