BE & CHEERY

百草味 Founded in 2003, BE & CHEERY is a well-known brand in the online sales of nut-based food products. It is a channel brand and comprehensive brand that focuses on the research, development, processing, production, trade, warehousing, and logistics of leisure food, integrating the internet business operation model and new retail. In 2020, it was acquired by PepsiCo.

BE & CHEERY is a full-channel brand and comprehensive brand that focuses on the research, development, processing, production, trade, warehousing, and logistics of leisure food, integrating the internet business operation model and new retail. With the mission of “allowing more people to eat safe and healthy food,” BE & CHEERY plays the role of a “food safety advocate and industry model explorer,” focusing on leisure food. It explores delicious products from high-quality sources worldwide, improves the user experience throughout the entire supply chain, and reaches consumers through various channels.

Focusing on consumers, BE & CHEERY continuously explores product solutions, perfects the supply chain covering nuts, dried fruits, meat products, pastries, candies, and other leisure food categories. Currently, it has more than 1000 SKUs of snack products across all categories. It continuously innovates its retail models, achieving full coverage in e-commerce, supermarkets, new retail, distribution, import, and export, providing better shopping experiences for over 70 million users and more consumers. Additionally, BE & CHEERY has established a comprehensive logistics system with 17 large warehousing and logistics centers covering five major regions in East China, North China, Central China, South China, and Northeast China, setting a benchmark for modern and intelligent logistics.

In the future, BE & CHEERY will continue to cultivate the entire range of leisure food. With a strong foundation in research and development, supply chain, logistics, and new retail, it will lead the Chinese leisure food industry into a new pattern and achieve its vision of becoming a “food company respected by the world.”

Best-selling Products from the BE & CHEERY Brand：