YILI
伊利 Founded in 1993, Yili Group is a well-known sports beverage brand that consists of five major divisions: liquid milk, chilled beverages, milk powder, yogurt, and raw milk. The company is dedicated to producing safe and healthy dairy products. It has famous brand products such as Jin Dian SATINE, An Mu Xi AMBROSIA, QQ Star, Shu Hua SHUHUA, and Gu Li Duo.
Yili Group holds a prominent position in the global dairy industry and is one of China’s largest and most diversified dairy product companies. Throughout its development, Yili has always adhered to the principles of “internationalization” and “innovation,” and emphasized “quality” and “responsibility.” By offering high-quality, technologically advanced, and value-added products, Yili has gained the trust of consumers. Every day, over 100 million Yili products reach consumers, and nearly 1.1 billion Chinese consumers enjoy the nutritious and delicious Yili products every year.
Yili considers quality as its lifeline and is committed to producing safe and healthy dairy products while continuously upgrading its global quality management system. On one hand, Yili cooperates with international organizations such as SGS (Swiss General Notary), LRQA (Lloyd’s Register Quality Assurance Limited), and Intertek (Intertek Group in the UK) to enhance its food quality and safety risk control capabilities. It also utilizes the concept of the Internet to establish a comprehensive product tracing program. From the birth of cows at the milk source base, records are established for their breeding, and the transportation process of raw milk is visualized with GPS tracking. Upon arrival at the factory, the raw milk is scanned with barcodes and undergoes random number testing. Meanwhile, Yili has established product batch information tracking forms, electronic information recording systems for key processes, comprehensive integration systems for quality management information, and an ERP network system covering the entire country, ensuring the perfect, timely, and informative traceability of product information and integration with the national platform.
On the other hand, Yili controls three major golden milk source bases in Northwest, Inner Mongolia, and Northeast China, owning large-scale high-quality milk source bases and numerous high-quality ranches, which provide strong support for the stable quality and production volume of raw milk. At the same time, Yili actively integrates global high-quality milk resources in Europe, Oceania, and the Americas to better meet consumers’ demand for high-quality dairy products. So far, all the raw milk suppliers of Yili Group have achieved scale and standardized breeding.
Internationalization is an essential strategic focus for Yili Group. Currently, Yili has established a backbone network covering global resources, innovation, and market systems in developed regions of Asia, Europe, the Americas, and Oceania. In addition, Yili has set up an overseas research and development center – the European R&D Center in the Netherlands; invested 3 billion RMB to build an integrated dairy base in New Zealand; and took the lead in implementing the global agricultural and food industry high-level intelligent cluster – the China-U.S. Food Wisdom Valley in the Americas.
Yili has always persisted in and promoted an innovation strategy. After many years of development, it has established several advanced technology research and development and industry-university-research cooperation platforms, continuously driving industry innovation.
Currently, Yili focuses on the critical areas of international dairy industry research and development, integrating domestic and foreign research and development resources, and establishing a global innovation network covering advanced research institutions worldwide, including Asia, Europe, Oceania, and the Americas. Yili carries out full-industry chain innovation cooperation, achieving fruitful practical results. By integrating global innovative resources, Yili has successively developed and launched many star brands such as An Mu Xi, Jin Dian, QQ Star, Chang Yi 100%, Jin Ling Guan, Chang Qing, Qiao Le Zi, Yi Li Ranch, and Ice Factory, earning the high trust of consumers.
Best-selling Products from the YILI Brand：
