Bright Dairy
光明乳业
China Bright Dairy Co., Ltd. (referred to as “Bright Dairy”) has its roots dating back to 1911, with a history of 111 years. Bright Dairy is a well-known leader in premium dairy products in China. With a complete industry chain from pastures to end consumers, it ensures consistent high-quality products and services, aiming to become “China’s best dairy company.”
Bright Dairy adheres to quality-driven innovation. Under the corporate strategy of “Based in Shanghai, Developing in East China, Optimizing Nationwide, Enjoying Freshness,” it continuously enhances its core competitiveness along the entire industry chain. Backed by robust scientific research capabilities and an excellent quality management system, Bright Dairy holds a significant share in the national fresh milk market. It owns many well-known brands such as “Bright Dairy,” “Zhiyou,” “Youbei,” “Ruishi,” “Changyou,” “Jianeng Jcan,” “Moserian,” “Youjia,” “Niu Naipeng,” and “Bright U.B.”
Bright Dairy actively assumes food safety responsibilities, strictly implementing the quality strategy of “Quality as the Core, Innovation as the Driving Force, Brand Promotion through Quality.” With an unwavering commitment to craftsmanship and quality, it uses quality to represent its values and lets more people experience the joy of delicious and healthy products.