LUOLAI
罗莱家纺 Established in 1992, the home furnishings brand features a European and classical style. As a listed company, it is dedicated to creating high-quality home living and superior sleeping experiences for consumers. It operates as an integrated enterprise, encompassing research and development, design, production, and sales, with a focus on various household textiles. Its product offerings include luxury bedding sets, individual pieces, cushions, and duvets, among others.
Known as Luolai Lifestyle Technology Co., Ltd. (referred to as Luolai Lifestyle), it was founded in June 1992 and was one of the early entrants in the domestic household textile industry. The company integrates research and development, design, production, and sales. In September 2009, the company went public on the A-share market, with the stock code 002293.
Currently, the company owns about 20 self-owned brands such as Luolai Home Textile and LOVO, as well as acquired and agency brands. It has nearly 3,000 retail outlets, spanning across approximately 32 provinces and cities in China. In response to the rapid development of the internet, Luolai Lifestyle has embraced e-commerce and established close cooperation with major mainstream e-commerce platforms, experiencing significant growth in online business.
Luolai Lifestyle takes it upon itself to continuously enhance consumers’ quality of home living. Centered around the core concepts of health, comfort, and beauty, the company provides consumers with high-quality home textile products and services to meet their evolving needs. In selecting materials for its products, the company adheres to strict standards and actively participates in drafting and formulating various national and industry standards. Its laboratory has obtained the China National Accreditation Service for Conformity Assessment (CNAS) laboratory accreditation certificate, ensuring product safety and environmental protection. Throughout the research and design process, the company strives to imbue products with enhanced comfort and integrates unique ideas and culture into its products and services, enabling consumers to experience emotional joy and the beauty of life.
Luolai Lifestyle always stays at the forefront of the market, focusing on the development of the home textile industry. At the same time, it adapts to industry trends by expanding into the home furnishings sector, exploring a full-range home business model. The company’s product line has extended from home textiles to encompass home decor and furniture. In early 2017, it acquired 100% ownership of the century-old American furniture brand Lexington, which will promote the company’s cooperation and expansion in the home furnishings industry, marking a significant step toward transforming from a Chinese home textile and home furnishings brand into a global home enterprise.
While managing its business, Luolai Lifestyle also remains committed to corporate social responsibility. It actively responds to the country’s call to participate in various disaster relief efforts and is part of the China Foundation for Poverty Alleviation’s “Humanitarian Rescue Enterprise Strategic Circle.” The company engages in rebuilding schools in impoverished areas and supports underprivileged orphans in completing their education. It has also donated warm supplies to China’s Antarctic expedition team, caring for the sleep health of every team member.
Best-selling Products from the LUOLAI Brand：
