SHANGPIN
尚品宅配 Founded in 2004, the Weishang Group created the brand focused on whole-house customization for cabinets, pioneering the concept of providing comprehensive custom home furnishings with new digital technology and a unique marketing model. Consumers are involved in furniture design, and the brand offers whole-house custom services for furniture (kitchen, bedroom, study, living room, dining room, etc.).
Guangzhou Shangpin Home Furnishing Products Co., Ltd. is a chain organization for comprehensive custom home furnishings that introduced new digital technology and a unique marketing model. The company was established in 2004 and is a furniture enterprise that emphasizes rapid development based on high-tech innovation.
Shangpin Home Furnishing introduced the unique concept of “customization” to the home furnishing industry, creatively combining consumer preferences, allowing customers to participate in furniture design, and providing them with whole-house custom services for furniture (kitchen, bedroom, study, living room, dining room, etc.). The company offers free comprehensive home furnishing design solutions, allowing consumers to “see the effect before buying furniture,” providing a new consumer experience that has been well-received and praised by consumers.
Over the past eight years, Shangpin Home Furnishing has always adhered to the philosophy of fashion, taste, and environmental protection. It uses E1 grade panels that meet global environmental standards, excellent edge sealing craftsmanship, and extraordinary designs, aiming to create a high-quality home life for every family that loves their home.
In the era of furniture customization, Shangpin Home Furnishing’s new business model of “whole-house furniture, customer-oriented customization, digital (cloud) design, large-scale production, and integration of stores and online platforms” has sparked a revolution in the industry’s custom market.
Whole-house furniture: After the successful launch of the popular digital custom kitchen cabinets and the second-generation built-in wardrobes, Shangpin Home Furnishing introduced whole-house custom furniture services, offering customers whole-house furniture (kitchen, bedroom, study, living room, dining room, etc.).
Customer-oriented customization: “Tell us what you want your furniture to look like,” Shangpin Home Furnishing innovatively combines customer preferences, allowing customers to participate in furniture design. Based on customers’ individual lifestyle habits, color and material preferences, and the dimensions of their living space, the company provides free comprehensive home furnishing design solutions, allowing customers to “see the effect before buying furniture,” delivering a new consumer experience.
Digital (cloud) design: At Shangpin Home Furnishing stores, customers can enjoy full-scale digital customization. Customers can experience zero-deposit free digital design before purchase, participate in DIY design and home layout design. An advanced digital system generates accurate quotations based on customer standards, achieving transparent pricing. Customers can also check the production progress of their orders through the online order system, providing a convenient experience empowered by technology.
Large-scale production: Shangpin Home Furnishing utilizes information technology to transform production equipment, improve design capabilities, optimize production processes, and enhance management models. The company establishes a “large-scale custom production system” to meet customers’ personalized needs to the greatest extent, ensuring that whatever customers need, they will design and produce.
Store and online platform integration: Shangpin Home Furnishing was a pioneer in opening the 3D online experience mall – Xinyu Net, where customers can enjoy their custom services at 400 stores nationwide and also schedule appointments and customize furniture online.
Drawing on years of experience and successful practices in serving customers and relying on digital services and high-tech, Shangpin Home Furnishing truly achieves “transparent pricing” for Chinese consumers, setting a new standard for the custom furniture industry. The company has proposed the service slogan of “Everything starts with service,” ensuring that customers not only get high-quality products but also enjoy thoughtful services, allowing customers to truly achieve maximum satisfaction at Shangpin Home Furnishing.
Best-selling Products from the SHANGPIN Brand：
