TIMAGE
彩棠
TIMEGE was officially established by the professional celebrity makeup artist Mr. Tang Yi in 2014. Based on Chinese aesthetics and combined with international makeup trends, it meticulously creates customized products for Chinese faces, offers makeup techniques, and helps Chinese women to showcase their innate beauty. In 2019, it was acquired by Pechoin Group, which put the brand on the fast track of development, with sales growing exponentially in recent years.
“TIMEGE” adheres to the product philosophy of “Artisan Customization and Unity with the Wearer,” creating makeup products that balance practicality and artistry. It empowers each woman to start with her own characteristics, explore makeup that is uniquely hers, and reveal her unique beauty, interpreting the brand’s concept of “Innate Beauty of Chinese Makeup.”
Tang Yi’s twenty-year career in makeup is also a period of growth for Chinese makeup. He has created looks for hundreds of stars, including Zhang Ziyi, Liu Yifei, Zhao Liying, Yao Chen, and Xu Qing, and has served as a makeup consultant for international makeup brands for many years. During his more than two decades in makeup, Tang Yi, who has traveled the world and met many people, has always believed that the unique beauty of Chinese women should be expressed. He increasingly felt that Chinese women are like the begonia flowers of his childhood memories, varied and diverse. If he could use his years of experience in doing makeup for stars, perhaps he could help everyone find the most suitable makeup products and styles for themselves.
Tang Yi believes that “makeup is an expression of self, and everyone should have the ability and skill to express themselves uniquely.” Through his many years of understanding makeup and Chinese aesthetic culture, he helps each woman start from her own characteristics, explore her own unique makeup, and reveal her unique beauty.
Thus, in 2009, he began to prepare for his own makeup brand, and in 2014, “TIMEGE Timage” officially completed brand registration, marking the start of the brand’s development journey.
TIMEGE’s Chinese makeup follows Mr. Tang Yi’s original “leave space” makeup technique, simplifying the complex, eschewing unnecessary layers, highlighting the facial features of Chinese women with makeup, making the makeup serve the person, and achieving a state of “unity with the wearer.”
The brand presents traditional Chinese aesthetic concepts through modern aesthetics in meticulously crafted products and makeup styles, respecting and accommodating each woman’s unique innate characteristics, and helping every Chinese woman achieve her innate beauty.
As Tang Yi traveled the world and met many people, he increasingly felt that Chinese women were very much like the begonia flowers of his childhood memories. Over more than twenty years in makeup, he found that makeup not only brings confidence in one’s appearance but is also an important representation of each person’s different style and personality. He thought that with his years of experience in doing makeup for stars, perhaps he could help everyone find the most suitable makeup products and styles for themselves, which led to the creation of the TIMEGE brand.
Based on Chinese aesthetics and combined with international makeup trends, the brand focuses on expressing the agile beauty of Chinese women. It creates makeup products that balance practicality and artistry, helping each woman start from her own characteristics, explore makeup that is uniquely hers, and reveal her unique beauty.
Best-selling Products from the TIMEGE Brand：
