PROYA
珀莱雅
PROYA was born in 2003, starting with the boundless possibilities of the ocean. Utilizing cutting-edge marine biotechnology, PROYA searches the untouched depths of the sea for innovative materials that bestow new vitality to the skin. It conveys the infinite vitality of the ocean to the depths of the skin, committed to providing safer and more effective skincare solutions. With a distinctive brand image, precise market positioning, and innovative marketing strategies, PROYA has maintained a stable and rapid growth trend.
Starting in the cosmetics industry, PROYA expanded into various channels, including commercial superstores and e-commerce, with a multi-category, multi-channel operational mechanism. It has established a comprehensive marketing and service network covering all of China. PROYA is dedicated to deep-sea core skincare technology research and public welfare actions promoting gender equality.
As an internationally advanced cosmetics brand that originated in China and aims for global reach, PROYA has devoted 18 years to exploring new skin rejuvenation technology, carefully selecting high-quality ingredients, and continuously innovating in skincare technology. It provides all consumers with the most scientific, safer, and faster-acting cutting-edge skincare solutions.