Zeze

泽泽

Zeze is a brand under Taizhou Huamao Handicraft Co., Ltd., which was established in 2000. The advantages of the Zeze brand are mainly reflected in the following aspects:

Brand concept:

It focuses on the brand concept of lifestyle, pays attention to all aspects related to the lifestyle of pet owners, breaks through the limitations of a single category, can meet the diverse needs of pet owners, and establishes a deeper brand relationship through interaction and participation with pet owners. For example, through channels such as social media and offline activities, it shares the content and advice of the pet lifestyle, provides valuable information and experiences, and enhances brand awareness and loyalty.

Product design:

With the design concept of “shared by humans and pets” as the core, it deeply studies home design trends and consumer preferences, and integrates pet products with modern home styles. Its designer team not only pays attention to the functionality and practicality of the products, but also carefully designs in terms of shape, color and material, so that pet appliances are not only unique, but also can become a beautiful scenery in the home, creating an environment where pets and humans live in harmony.

Product variety:

It has a rich and diverse product matrix, such as cute-shaped cat nests of various colors, novel-shaped pet self-play toys, and cute pet clothes with a sense of design. Products in non-traditional categories are full of fun and creativity, which can attract the attention and participation of many consumers.

Product quality:

Zeze has always adhered to the business philosophy of “people-oriented and quality first”, and strictly controls product quality. In order to ensure the stability of product quality, Zeze has its own factory and is able to quickly iterate and update products. The team collects user feedback and market trends, timely adjusts and improves existing products to meet the needs and preferences of users.

Market influence:

Relying on a young team and interesting creativity, Zeze has achieved rapid iteration and update of products, always maintains a keen perception of the market, actively listens to the needs of users, quickly responds to market changes, and enters the market in an innovative and flexible way. It is widely popular in the pet market, especially loved by young pet owners. Its products have been exported to dozens of countries and regions such as Europe, the United States, Japan and Australia, and maintains good long-term cooperative relationships with world-renowned pet furniture sellers, supermarkets, online stores, etc. For example, in the co-branding cooperation with the movie “Goldfinger”, Zeze took the important clues of the movie, “money” and “100 yuan”, as design elements, and designed pet products such as banknote bows and banknote spray gun pet toys, as well as co-branded cat nests inspired by the rings and gold fingers in the play. The on-topic and interesting product shape design attracted many consumers. In addition, Zeze has also collaborated with Pizza Hut and Larva to launch Halloween cute pet peripherals, which were well received by consumers.

Overall, the Zeze brand has a certain popularity and influence in the pet products industry with its unique design, diverse products, high-quality quality and good market reputation.

Best-selling Products from the Zeze Brand：