SHINO
丝诺
The “SHINO” brand may have different companies and products in different fields. The following is the information about one of them, Ningbo SHINO Cotton Pad Co., Ltd.:
“SHINO” under Ningbo SHINO Cotton Pad Co., Ltd. is an enterprise brand of clean and skin-care cotton products. This brand was founded in 1998, and its predecessor was Ningbo Huayi Cotton Pad Co., Ltd. established in 1995.
Brand advantages include:
Advantage in raw materials: SHINO sources its raw materials from high-quality natural cotton in Xinjiang region. The average length of its cotton fibers is over 27mm. It is soft, elastic, more delicate, softer, more resilient, less prone to deformation, full in color, naturally skin-friendly, smooth in touch, and has good water absorption and release properties. It is the top choice for cotton pad raw materials. To ensure the cleaning ability of the cotton pads on the skin, SHINO only selects 100% excellent natural cotton fibers with a double helix structure.
Advantage in production process: It was the first in the same industry in China to pass the iso9001-2000 certification. After four technological reforms, it currently adopts the second stage of the fourth-generation spunlace process. It has the characteristics of high surface smoothness of the cotton pads, less lint shedding, and good wipe resistance. No chemical binders are used in the production process, making the cotton pads purer, safer and softer.
Rich product categories: Its products include SHINO cotton pads, SHINO cotton swabs, SHINO oil-absorbing facial tissues, SHINO mask cotton, SHINO cotton towels, etc. Starting from the usage scenarios of consumers, it highlights the efficacy and further improves and optimizes the process. The newly developed baby series products, verified by many mothers, pay more attention to the health care of babies. Moreover, the product prices maintain an affordable line and are loved by the majority of distributors and consumers.
Good brand image: SHINO has accumulated countless word-of-mouth and praises over the past 20 years. In terms of brand connotation, it advocates “Treat gently with cotton, lead a natural and light life”, which is in line with the busy life state of modern urbanites. The newly developed “Blue Sky and White Cloud” series has fashionable and simple packaging and humanized craftsmanship, and is deeply loved by young consumers.
High market share: Its sales channels cover more than 30 provinces, autonomous regions and municipalities directly under the Central Government across China. It has a high market share of cotton pads in retail channels such as Yonghui Supermarket, Century Mart and RT-Mart. According to the data on the offline sales market share of beauty tools released by the Oriental FMCG Center in 2018, SHINO ranked first among beauty tools.
Extensive international cooperation: High quality attracts many international beauty brands to carry out OEM cooperation. Its products cover many countries and regions in Asia, America, Australia, Europe, etc., serving 70 million consumers worldwide.
Channel expansion: Since 2019, while maintaining the advantages of the original store channels, it has strengthened the distribution of the highly-matched cs channels for cotton pads and cooperated with top 100 beauty chains such as Guerlain Jialiren; it has increased efforts in online channels. Based on the original Tmall flagship store, it has opened online malls on Xiaohongshu, Pinduoduo and JD.com, and hopes to increase online distribution points on the Tmall flagship store and Vipshop.
In addition, there are other companies named “SHINO”, such as Qingdao SHINO Textile Co., Ltd. and Ruian Xingkong Intelligent Technology Co., Ltd. If you want to know about the brands and advantages of these companies, you can provide more specific information so that I can answer your questions better.
Cotton pad, Cotton swab, Cotton soft towel
Best-selling Products from the SHINO Brand：
