Shinrea
爽然
Shinrea is a brand under Hunan Shuangjie Sanitary Products Co., Ltd., which was established in 1999 and is a modern enterprise specializing in the research and development, production and sales of infant care products.
The brand advantages of Shinrea are mainly reflected in the following aspects:
Production strength: It has a production base in Ningxiang, Changsha, Hunan Province, with a super warehouse radiating across all parts of China. It has advanced production lines, including multiple Japanese Ruiguang production lines, adopts strict production processes and quality control systems, and selects raw material suppliers carefully to ensure product quality. For example, its PVC dust-free floor, imported central dust collection equipment, twice-daily ultraviolet sterilization and all-year-round hotel-style constant temperature central air conditioning and other facilities help maintain the quality of raw materials.
Product research and development: It has a research and development team of more than 40 people, dedicated to continuously developing new products. Currently, it has applied for more than 200 patents and focuses on research and development from aspects such as product shape, absorbent core, and innovative materials to develop diapers that are more ergonomic and have stronger absorption capacity.
Product quality: The raw materials of diapers all come from global major manufacturers, such as imported virgin wood pulp, magic waist stickers, rubber bands, Japanese core SAP, etc. Its products have the characteristics of being thin and breathable, having a large absorption capacity, and multiple water locking functions. For example, Shinrea’s thin and light duckling diapers have a 20% reduction in thickness, a 30% increase in absorption, a 3D surface covered with breathing holes that can quickly take away heat and moisture; the use of a suspended core technology enables multi-directional instantaneous absorption and prevention of side leakage, accommodating the baby’s urine volume 6 times, and quickly locking the urine without back seepage through double-layer Japanese SAP polymer.
Diversified products: Its product series are rich, including wet wipes, cotton soft wipes, diapers, urine pads, swimming pants, etc. The diaper series include the Little Painter series, Candy series, Duckling Pants, Summer series pull-up diapers, night use pull-up diapers, etc., which can meet the needs of different consumers.
Brand reputation: Shinrea diapers are loved by many mothers and fathers in the market. Its offline chains have exceeded 8,000, and its online member customers have reached 300,000, achieving a win-win in both reputation and sales. Its products ranked third among domestic diapers in the 2018 Double Eleven diaper sales list. This brand has won awards such as Tmall Mother and Baby 2017 Speed and Passion Award, Tmall Golden Baby Award & Golden Wheat Quality Award (the most promising brand in 2018), etc.
Appearance design: The product appearance design is full of童趣 and is loved by many mothers. Some diapers also adopt a widened waist design, which is soft and close-fitting without harming the baby’s skin, making the baby more comfortable to wear and move freely.
The brand mission of Shinrea is to provide Chinese babies with high-quality and cost-effective diaper-related products, allowing mothers to buy with confidence and babies to use comfortably. Its product series are positioned as specially designed for infants and young children, providing products with both quality and cost performance. Different series of diapers have their own characteristics. For example, the Little Painter series adopts a hot air 3D weakly acidic skin-friendly surface layer to reduce the irritation of alkaline urine and contains shea butter essence; the Candy series is a high-waist design with a 28mm higher waist and a 30% wider pant style, with a 90% coverage of the buttocks; the Duckling Pants have a suspended breathable core with a fast absorption speed, a 2mm thin core combined with a nano-microporous breathable base film; the Summer series is 20% thinner and has a 30% increase in absorption; the night use series focuses on night use and can last for one night.
Best-selling Products from the Shinrea Brand：
