Jingpai
中国劲酒
Jingpai is one of the local specialties of Daye City, Huangshi City. Its manufacturing company, Jingpai Co., Ltd., was founded in 1953. Over 70 years of stable development, it has become a specialized health food enterprise. Its product range has evolved from a single white wine to primarily focus on health wines, with three major business sectors: health wines, herbal white wines, and traditional Chinese medicine.
Jingpai is a fragrant-type koji liquor brewed with Mufu Mountain spring water as the base liquor. It is crafted by carefully selecting authentic medicinal herbs and utilizing advanced digital extraction technology. It contains various functional factors such as saponins, flavonoids, active polysaccharides, as well as multiple amino acids, organic acids, and essential trace elements needed by the human body. It has health benefits such as fatigue resistance and immune regulation. Choosing Jing Liquor means choosing a healthy way of drinking and a lifestyle.
Ingredients: High-quality white wine, water, Chinese yam, Xianmao, Angelica sinensis (Danggui), Cistanche deserticola (Roucongrong), Chinese wolfberry, Astragalus membranaceus (Huangqi), Epimedium brevicornum (Yinyanghuo), Cinnamomum cassia (Rougui), clove, and rock sugar.
Health Benefits: Jing Liquor has been officially approved by the Chinese Ministry of Health for its “anti-fatigue and immune-regulating” health benefits. Moderate consumption not only provides the enjoyment of drinking but also offers body conditioning.
On March 21, 2023, Jingpai was included in the “National Upgrading and Innovative Consumer Goods Guidelines,” guided by the Ministry of Industry and Information Technology and published by the China Light Industry Federation, as part of the ninth batch.
Jingpai Co., Ltd., founded in 1953, has undergone more than 60 years of stable development and has become a specialized health food enterprise. Its product range has shifted from a single white wine to primarily focusing on health wines, forming a health industry structure consisting of healthy white wines as the main product and health beverages as supplementary products. It owns a 400-acre Jingpai Industrial Park and three original liquor manufacturing bases, with an annual production capacity of 60,000 tons of health wine. Since 1988, the company’s various economic indicators have increased by an average of over 30% annually, maintaining a healthy, stable, and continuous development pace. In 1998, it transitioned into a private enterprise, achieving a sales revenue of 5.6 billion RMB in 2012 and contributing 1 billion RMB in taxes.
As a specialized health food enterprise, Jingpai initiated the modernization of traditional Chinese medicine in the production of health wines. In 2000, the Technology Center was established, establishing long-term technical cooperation relationships with renowned universities and research institutions such as Peking University, Wuhan University, Huazhong University of Science and Technology, China Pharmaceutical University, and Jiangnan University in various technical fields such as traditional Chinese medicine engineering, traditional Chinese medicine quality control, traditional Chinese medicine pharmacology, and industrial microbiology. The Technology Center has a well-equipped technical analysis laboratory with advanced instruments such as gas chromatography, liquid chromatography, UV spectrophotometry, etc. It has over 60 technical R&D staff, including 4 national-level wine evaluation committee members and 7 provincial-level wine evaluation committee members. In March 2006, it established a post-doctoral industrial base.
Jingpai insists on customer-centricity and adheres to “producing health wine according to pharmaceutical standards.” Since 2001, it has invested heavily in building original liquor manufacturing bases, raw material supply bases, and health wine production bases. The original liquor base is located in deep mountains with lush vegetation and excellent water quality, ensuring the quality of the original liquor in a pure and quiet natural environment. The raw material base follows Good Agricultural Practices (GAP), strictly enforcing real-time collection and transportation of medicinal herbs. The health wine production base complies with the HACCP hardware requirements of international food safety certification and fully implements GMP management standards, achieving automated aseptic filling of products. Through strict control of every production process from source to finished product, Jingpai ensures the professional quality of its products.
Jingpai adheres to the path of sustainable development and harmony, achieving steady growth with an annual average growth rate in the double digits. It advocates scientific marketing and ethical business practices, actively promotes the concept of healthy drinking, has established a comprehensive enterprise informatization platform for online marketing, prioritizes people, and provides an excellent platform for employees to realize their personal and rational values. While developing the enterprise, it pays attention to protecting natural resources and the environment on which it depends and actively contributes to society.
In 2002, the State Administration of Taxation and the All-China Federation of Industry and Commerce awarded Jingpai as a “creditable taxpayer.” In 2003, the State Administration for Industry and Commerce recognized Jingpai as a “national enterprise that values contracts and keeps promises.” In December 2003, the “Jingpai” trademark was identified as a “Chinese famous trademark.” In October 2005, Jingpai was honored as a “national civilized unit” by the National Committee for the Promotion of Virtue and the Prevention of Vice. In September 2007, Jingpai health wine was awarded “Chinese Famous Brand Product.”
Best-selling Products from the Jingpai Brand：
