Haier brand history,chinese brand products,Haier brand reviews

海尔

Founded in 1984, “Haier” is the flagship brand of the Haier Group in the home appliances sector. For over three decades, the Haier brand has consistently remained at the forefront of technological innovation and societal development, driving trends in the home appliances industry in China and even worldwide. During the era of traditional industrialization, Haier established a product brand through excellent quality and service, becoming a leading edge brand in China’s home appliances sector. As the implementation of Haier’s global brand strategy took effect, its global large-scale household appliance brand retail volume experienced significant growth.

In the age of the internet, Haier transitioned from a traditional home appliance enterprise to an internet enterprise by creating platform brands. Built on the foundation of promoting a value-driven approach through “Rendanheyi,” Haier underwent organizational structural transformations such as adopting “platforms” and “micro-enterprises,” shifting its relationship with upstream and downstream partners from a zero-sum game to a shared-interest community.

In the era of the Internet of Things (IoT), Haier transformed from a traditional manufacturing enterprise into an IoT community ecosystem based on co-creation and mutual benefit. It established an IoT ecosystem brand early on at a global level. Today’s “Haier” not only meets user experiences and continuously iterates through user interactions but also constructs a co-creating and mutually beneficial chain ecosystem, enhancing the value of stakeholders within the ecosystem.

As a global ecosystem brand promoter, Haier’s chain ecosystem evolves from offering competitively advantageous home appliance products to providing complete smart home appliance sets, and further to furnishing comprehensive smart home solutions. Eventually, it will provide users with a customized smart lifestyle.

From the emergence of global platforms like Haier U+, COSMOPlat, and Dasher, to the stunning realization of the “Life X.0” concept centered around user experience and customization, this rapidly iterating and upgrading ecosystem brand marks a new chapter in Haier’s history. Haier U+, an intelligent lifestyle platform, integrates an open ecosystem with global resources, encompassing IoT ecosystems such as food, clothing, residence, and entertainment. It brings smart home living experiences to users across various intelligent domestic scenes, fulfilling their aspirations for an ideal home.

The Haier manufacturing platform COSMOPlat integrates global technological resources, serving as a user-centric industrial IoT platform. Here, users can participate in the entire product design process, allowing anyone to be a designer, inventor, and customizer of their personalized and ideal “Life X.0.”

Haier Group stands as a leading global provider of solutions for a better life and digital transformation. Always placing users at the core, it has established 10 major research and development centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers, and a sales network of 230,000 points worldwide.

Under the group umbrella are four listed companies, featuring seven major global high-end brands including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy, as well as the three-winged bird of smart home scenario brand. These brands contribute to the construction of the globally leading industrial IoT platform COSMOPlat and the health ecosystem brand Yonosuke, while the entrepreneurial acceleration platform Haichuanghui has incubated seven unicorn companies, 102 gazelle companies, and 120 specialized and innovative “little giants.”

Representing the tangible economy, Haier continues to focus on industry while positioning itself in both the smart home and industrial internet sectors. It constructs high-end, scenario, and ecosystem brands, using technological innovation to tailor personalized smart lives for global users, facilitating corporate digital transformation, and promoting high-quality and sustainable development of the economy and society.