361°
Founded in 2003, 361° is a well-known brand in the ethnic sports equipment industry. It has its core genes of “specialization, youthfulness, and internationalization.” It’s a comprehensive sports equipment enterprise that integrates research, development, design, production, distribution, and promotion. The product range includes sports shoes, sportswear, skate shoes, and sports equipment.
Established in June 2003 in Quanzhou, Fujian Province, 361° successfully went public on the Hong Kong Stock Exchange in 2009 (stock code: 01361.HK). As a cutting-edge sports equipment brand in China, 361° focuses on “specialization, youthfulness, and internationalization.” It possesses end-to-end capabilities covering product creation, manufacturing, retail channels, and marketing, aiming to deliver high-value, multi-category sports products with the brand spirit of “One More Degree of Passion” to more consumers.
As a participant in advancing global sports, guided by the brand spirit of “One More Degree of Passion,” 361° actively practices a culture of “passion” and promotes the development of various social undertakings such as the economy and sports. Currently, the 361° brand and products have brought the joy of sports to millions of people.
On a global scale, 361° has sponsored the 2016 Rio Olympics and Paralympics and was one of the early sports equipment brands in China to sponsor the Olympics. It has also sponsored major continental and Asian-level sporting events. In China, 361° has partnered with various leagues and marathons to comprehensively support the development of China’s sports industry. For national teams, 361° has become the equipment supplier for 28 National Olympic Committees and some professional teams worldwide. It has also supported various Chinese national teams such as women’s water polo, triathlon, swimming, cycling, and handball. Among athletes, 361° has provided professional sports equipment to a series of world-class athletes in different sports fields, including Aaron Gordon, Spencer Dinwiddie, Karen Khachanov, Xu Can, Ashton Eaton, Sun Yang, Liu Xiang, Yang Xu, and Li Zicheng. Additionally, 361° has signed well-known young actors Gong Jun, Wang Anyu, singer/actor Wei Chen, singer Tan Weiwei, and actor Ren Jialun as brand ambassadors. In recent years, through its original “Jian Zhan” IP, collaboration with trend designers for the “M1°RO” series, and joint products with IPs like “Gundam,” “Minions,” “Pepsi,” “KAKAO FRIENDS,” “Lay’s,” and “The Three-Body Problem,” 361° has continuously released trendy and youthful products, enhancing its brand strength.
All of these efforts fully reflect 361° Group’s strong innovation and design capabilities, its ability to continuously attract consumer demand, and the upgraded image of the brand in the minds of consumers.
With a focus on global resource integration and international development, 361° launched a comprehensive overseas strategy in 2014. Currently, the group has established subsidiaries in the United States and Europe and is actively expanding distribution business in regions including the Middle East, Southeast Asia, Central Asia, South Africa, and South America. It now has more than 750 sales points overseas, covering over 50 countries and regions globally.
Best-selling Products from the 361° Brand：
