Midea

美的

Founded in 1968, Midea is a Fortune Global 500 company and a world-class manufacturer and brand in the white goods industry. It is a global technology group that integrates intelligent home, industrial technology, building technology, robotics, automation systems, and digital innovation. Midea’s brand portfolio includes Midea, Little Swan, Hualing, COLMO, KUKA, Welling, HEKO, GREEFA, Midea Commercial Appliances, and Lingwang.

With the mission of “Technology Makes Life Better,” Midea is a global technology group with five major business segments: intelligent home, building technology, industrial technology, robotics and automation, and digital innovation. Over the past five years, the company has invested nearly 50 billion yuan in research and development, resulting in a diverse brand portfolio like Midea, Little Swan, Hualing, COLMO, KUKA, Welling, HEKO, GREEFA, Midea Commercial Appliances, and Lingwang. Each year, Midea provides satisfactory products and services to over 400 million users and important clients and strategic partners across various fields globally. Currently, Midea has approximately 200 subsidiaries, 35 research and development centers, and 35 major production bases worldwide, serving more than 200 countries and regions.

As the core entity in the smart home and peripheral industries, Midea Smart Home focuses on creating intelligent scenarios for end-users, user operations, and data value exploration, aiming to be a high-tech company providing the best whole-house smart home and services experience for end-users.

Midea Industrial Technology, with technology as the core driving force, gathers core technological strengths in four major fields: intelligent transportation, industrial automation, green energy, and consumer appliances. It specializes in the research, development, production, and sales of high-precision core components such as compressors, motors, chips, automotive components, electronic expansion valves, inverters, servos and motion control systems, reducers, heat dissipation components, and SVG. The division provides green, efficient, and intelligent products and technology solutions to a broad industrial clientele, creating a better life for billions of end-users.

Midea Building Technology aims to become a leading industrial enterprise with key core technologies and manufacturing capabilities. The division provides energy, heating, ventilation, elevator, control products, as well as a complete set of solutions and services for buildings and public facilities. It actively explores new business models and types.

Midea Robotics and Automation mainly focuses on future factory-related fields, including industrial robots, logistics automation systems, transportation system solutions, medical, entertainment, and new consumer solutions.

Midea Digital Innovation is a new business incubated by Midea Group during the business model transformation. It includes software services for enterprise digital transformation, unmanned retail solutions, and productive services.

Best-selling Products from the Midea Brand：