TAOLI

桃李 Established in 1997, Peach and Plum Bread Co., Ltd. (hereinafter referred to as the Company) is a national renowned bread brand with cross-regional presence. The company is committed to the production, processing, and sales of baked goods, primarily specializing in bread, pastries, and mooncakes, with its sales network covering the entire national market.

The Company, formerly known as Shenyang Taoli Food Co., Ltd., was founded on January 23, 1997. It is a comprehensive company dedicated to the production, processing, and sales of baked goods, specializing in bread, pastries, and mooncakes. After years of cultivation and accumulation, the Peach and Plum brand used in the company’s core products, bread and pastries, has grown into a nationally renowned bread brand with cross-regional presence. As of now, the company has 37 subsidiaries and has established over 260,000 retail terminals in the national market. Currently, the company has established stable cooperation with many large supermarkets such as Yonghui, CR Vanguard, Carrefour, Walmart, and RT-Mart. With the company’s expansion into the southern market, it has also established good cooperative relationships with well-known chain supermarkets in the region, such as Bubugao, Renrenle, Xinhua Stores, Jiarong Supermarket, laying a solid foundation for the company to accelerate its expansion in the national market.

Based on consumer characteristics and market demand, the company adopts the “central factory + wholesale” model for production and sales. As of December 31, 2019, the company has established production bases in 18 regions in China. Under this model, the company has significant economies of scale advantage. In the segmentation of bread categories, the company focuses on fewer but high-quality products, rather than pursuing a wide variety. It aims to achieve large-scale production and sales for individual products to reduce the company’s unit production cost. Directly selling to supermarkets and other end consumers can significantly lower the company’s sales expenses. At the same time, the company’s technical research and development personnel have rich industry experience and a stable team, ensuring the product quality and enhancing the company’s product competitiveness.

Best-selling Products from the TAOLI Brand：